United Kingdom Business Journals List

Business analytics research focuses on developing new insights and a holistic understanding of an organisation’s business environment to help make timely and accurate decisions, and to survive, innovate and grow. Thus, business analytics draws on the full spectrum of descriptive/diagnostic, predictive and prescriptive analytics in order to make better (i.e., data-driven and evidence-based) decisions to create business value in the broadest sense. The mission of the Journal of Business Analytics Journal (JBA) is to serve the emerging and rapidly growing community of business analytics academics and practitioners. We aim to publish articles that use real-world data and cases to tackle problem situations in ...