Journal of Applied Marketing Theory is a peer-reviewed english-language open-access journal published by Georgia Southern University in United States, operating under an open-access model since 2010. The journal covers Commerce: Business: Marketing. Distribution of products and Commerce: Business: Advertising.
Authors publish in Journal of Applied Marketing Theory without paying any article processing charge (APC) — making it a fully diamond/platinum open-access venue, supported entirely by its publisher or sponsor. Articles are released under the CC BY-NC-ND license (see other journals using this license).
Keywords
marketing, brand management, product development, consumer behavior, advertising, public relations
At a glance
- Publisher
- Georgia Southern University
- Country
- United States
- Primary language
- English
- License
- CC BY-NC-ND
- Peer review
- Double anonymous peer review
- OA since
- 2010
ISSN
- electronic
- 2151-3236
Frequently asked questions
Is Journal of Applied Marketing Theory peer-reviewed?
Yes — Journal of Applied Marketing Theory operates a Double anonymous peer review review process.
Does Journal of Applied Marketing Theory charge an article processing charge (APC)?
No. Journal of Applied Marketing Theory does not charge any APC. Publication is free for accepted authors.
What subjects does Journal of Applied Marketing Theory publish?
Journal of Applied Marketing Theory publishes research in Commerce: Business: Marketing. Distribution of products and Commerce: Business: Advertising.
What languages does Journal of Applied Marketing Theory accept?
Journal of Applied Marketing Theory accepts manuscripts in English.
What is the ISSN of Journal of Applied Marketing Theory?
ISSN:
2151-3236 (electronic).How do I submit a manuscript to Journal of Applied Marketing Theory?
Submit through the journal's official portal: visit submission page →