Journal of Applied Marketing Theory is a peer-reviewed english-language open-access journal published by Georgia Southern University in United States, operating under an open-access model since 2010. The journal covers Commerce: Business: Marketing. Distribution of products and Commerce: Business: Advertising.
Authors publish in Journal of Applied Marketing Theory without paying any article processing charge (APC) — making it a fully diamond/platinum open-access venue, supported entirely by its publisher or sponsor. Articles are released under the CC BY-NC-ND license (see other journals using this license).
To date, Journal of Applied Marketing Theory has published 131 articles. Articles are minted with DOIs through the prefix 10.20429. All submissions undergo plagiarism screening before peer review.
Keywords
marketing, brand management, product development, consumer behavior, advertising, public relations
At a glance
- Publisher
- Georgia Southern University
- Country
- United States
- Primary language
- English
- License
- CC BY-NC-ND
- Peer review
- Double anonymous peer review
- OA since
- 2010
- Review time
- 12 weeks
- DOI prefix
10.20429- Plagiarism check
- Yes
ISSN
- electronic
- 2151-3236
Frequently asked questions
Is Journal of Applied Marketing Theory peer-reviewed?
Does Journal of Applied Marketing Theory charge an article processing charge (APC)?
What subjects does Journal of Applied Marketing Theory publish?
What languages does Journal of Applied Marketing Theory accept?
What is the ISSN of Journal of Applied Marketing Theory?
2151-3236 (electronic).