Author : Monika
Keyword : Entrepreneurship, entrepreneurial action, business challenges, startup, pandemic, covid-19
Subject : Management
Article Type : Original article (research)
Article File : Full Text PDF
Abstract : Abstract This study is primarily aimed at demonstrating entrepreneurial action in dealing with business startup challenges in developing countries, specifically India. The study's research methods are qualitative, with primary and secondary data analysis carried out in accordance with a descriptive research design. The primary data was collected using a structured questionnaire, and the secondary data was obtained from a variety of sources, both electronic and non-electronic. Primary and secondary data synthesis with previous findings and literature were processed and analyzed to produce research findings. This unprecedented coronavirus crisis has caused destruction for many businesses around the globe and it is challenging to survive with reduced revenue, covering expenses, less financing and work cancellation and weak marketing performance. It is even difficult to keep a calm head and keep their business alive. Looking on the bright side, this challenge can be viewed as an opportunity for the entrepreneur to start and grow a business. To create a business, entrepreneurs must know what to do or what not to do, as startups have limited resources and often struggle to bring their ideas into the market. To assist these businesses, the government should employ a variety of mechanisms, including collaboration with wealthy individuals and non-governmental organizations. According to the findings of the study, the motivation for entrepreneurial action is the desire to create a valuable product or service during this coronavirus scare, as well as the use of various alternatives to deliver their product to the market and recover from the crisis. This study is expected to provide those with an entrepreneurial spirit with insight and knowledge.
Article by : monika
Article add date : 2022-11-29
How to cite : Monika. (2022-November-29). Entrepreneurial action in dealing with business challenges during covid-19 the cases of startup in india. retrieved from https://openacessjournal.com/abstract/1142