Author : Abin george
Keyword : Fintech, customer base, technology, financial services, sustainability
Subject : Management
Article Type : Original article (research)
DOI : 10.33168/liss.2022.0311
Article File : Full Text PDF
Abstract : Many recent technical developments have contributed to a profound structural shift in the financial services sector. Banks and other financial institutions are finding it harder to compete with the proliferation of new technologies in the financial sector, collectively known as "FinTech." Consumers are moving away from traditional payment methods and toward FinTech because of its superior user experience. Since there are always new developments in the financial services sector, FinTech has become an essential component of the industry. Financial technology companies can leverage the findings of this research to better cater to a diverse customer base. Affirmations for the usage of FinTech services can be increased if more effort is put into making the services more useful and secure. The study's findings indicated that TAM (Technology acceptance model) was the preferred model for FinTech adoption. According to a recent assessment, the most researched variables in the field of FinTech are, once again, trust, perceived utility, perceived ease of use, perceived risk, compatibility, and performance and effort expectations
Article by : Abin George
Article add date : 2023-01-13
How to cite : Abin george. (2023-January-13). An analysis on customer perception towards fintech adoption. retrieved from https://openacessjournal.com/abstract/1163