Author : Sandeep shivane
Keyword : Fast moving consumer goods, annual growth rate, aggregate demand, demand – supply gaps
Subject : Management
Article Type : Short communication
Article File : Full Text PDF
Abstract : One of the characteristics of growth in emerging economy like India is the sharp growth in FMCG consumption resulting from factors like • Increased population of working women • Increased disposable income and growing per capita expenditure • Increased purchasing power of the customers • Increased awareness of online shopping • Higher brand recognition and consciousness • Constant change in consumer preference • Banking policies and government's regulations • Growing interest for foreign investors The last decade’s healthy growth of the Indian economy has led to steep rises in the consumption of FMCG. In the last 10 years, the revenue in FMCG industry in India has been growing at the rate of 21.4%.There was a drastic change in revenues in FMCG sector growing from US$ 31.6 billion to US$ 52.8 from 2011 to 2017-2018 respectively. FMCG industry in India was expected to grow at the rate of 27.9% CAGR (Compounded Annual Growth Rate) to sum to US$103.7 billion by 2020.
Article by : SANDEEP SHIVANE
Article add date : 2021-08-06
How to cite : Sandeep shivane. (2021-August-06). Fast moving consumer goods demand forecasting model with multi linear regression. retrieved from https://openacessjournal.com/abstract/807